Digital Marketing Services

Marketing that moves revenue,
not just impressions.

Brand visibility is good. Pipeline is better. We build marketing engines that connect directly into the data flowing through your ERP — so every campaign is tracked against actual revenue, not vanity metrics.

What we do

Six disciplines. One growth engine.

From discovery to conversion to retention — we run the channels that fill your pipeline and the analytics that prove what's working.

Search Engine Optimization

Rank for the searches that matter to your buyers. Technical SEO, on-page content, link earning and local listings — all measured against organic revenue.

  • Technical SEO audit & fixes
  • Keyword research & content strategy
  • On-page optimization
  • Local SEO & Google Business
  • Monthly performance reports

Paid Advertising

Meta, Google, TikTok and LinkedIn. We architect ad accounts, build creative, manage budgets and optimize against profit — not platform-reported clicks.

  • Google Ads (Search, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • TikTok & LinkedIn campaigns
  • Conversion tracking & attribution
  • Weekly optimization & reporting

Social Media Management

Strategy, content calendar, daily posting, community management and influencer partnerships. Your brand stays present without you posting yourself.

  • Strategy & content pillars
  • Monthly content calendar
  • Daily posting & engagement
  • Community management
  • Influencer & UGC campaigns

Content Marketing

Blog posts, lead magnets, case studies, sales collateral and video scripts — all built around the questions your buyers actually ask.

  • Blog & SEO content
  • Lead magnets & whitepapers
  • Case studies & testimonials
  • Video scripts & storyboards
  • Sales enablement collateral

Email & Lifecycle

Welcome flows, abandoned cart, post-purchase, winback and broadcast campaigns — all automated and synced with your ERP customer data.

  • Lifecycle email automation
  • Newsletter & broadcasts
  • Abandoned-cart sequences
  • WhatsApp & SMS campaigns
  • Segmentation by ERP data

Analytics & Attribution

GA4, Meta Pixel, server-side tracking, custom dashboards and revenue attribution — so you know which channel actually drove the sale.

  • GA4 & GTM setup
  • Server-side conversion tracking
  • Custom dashboards
  • Revenue attribution modelling
  • Monthly performance reviews
The integrated advantage

Marketing that talks to your ERP.

Most agencies optimize for clicks because that's all they can see. When marketing is wired into your ERP, every campaign is measured against the metric that actually matters — revenue.

Closed-loop reporting

From ad click to invoice paid.

We don't stop at "the customer clicked the ad." We track them through your sales pipeline, into your ERP as an invoice, and back out as a margin number. You see which campaigns produce real customers — and which produce noise.

  • Multi-touch attribution across channels
  • CRM-to-marketing data sync
  • Revenue dashboards by source
  • Customer lifetime value tracking
ROAS that's real
Return on Ad Spend calculated against booked invoices in your ERP — not platform-estimated conversion values.
Audience intelligence

Segment by behaviour, not just demographics.

Your ERP knows who buys, what they buy, how often, at what margin and from which channel. We pipe that intelligence directly into your ad platforms — building lookalike audiences from your best customers, not your biggest ones.

  • Lookalike audiences from real buyers
  • Retargeting by purchase behaviour
  • Suppress audiences from existing customers
  • VIP segments with custom creative
Buyer-grade targeting
Build audiences from people who actually paid you — not just people who liked a post.
How we engage

Three ways to work with us.

Whether you need a one-off campaign or a full marketing department on retainer, we have a model that fits.

Project

One-off campaigns or builds

Talk to Sales
  • Campaign or website launch
  • Brand identity refresh
  • SEO audit & action plan
  • Fixed scope, fixed price
Discuss a Project

Enterprise

Full embedded marketing team

Talk to Sales
  • Embedded team (4–8 specialists)
  • Multi-market campaigns
  • Custom attribution modelling
  • Dedicated account director
  • Quarterly executive reviews
Talk to Sales
Free audit

See where your marketing leaks revenue.

Send us your website, ad account or analytics view. We will return a one-page audit identifying the three biggest leverage points — at no cost and no commitment.

Email
contact@ecsharks.com